365 EXCLUSIVE: CELEBRITY PUBLICIST ALICIA GOODING TALKS BUILDING A NETWORK, PROS AND CONS OF AN ENTOURAGE AND MORE!!!
As the head of publicity for Alamo Records and C.E.O. of C.O.D.E., an experiential talent management, marketing and strategic public relations firm, Alicia Gooding’s experience within the industry is peerless. Her ability to authentically and creatively align and place artists and personalities in front of the public eye in a way that transcends the origins of their brand is mesmerizing. With clients like Fatboy SSE, Erica Mena, Safaree amongst a plethora of others, Ms. Gooding has an adept knack for taking talent and pushing them to look at the big picture.
We recently had the opportunity to sit down and chop it up with her on what it really takes to brand yourself as a DJ or artist; please believe she dropped some gems.
Watch part one of our sit down with her as she talks about building your network, using social media as “word of mouth” and much more!