Food and beverage campaign commercials are always something wacky. I mean every year around super bowl time we see every big named company from Coca-Cola to Doritos to Budweiser fight for who has the best commercial during the game. Anyways, this time it’s Soy Milk that’s got everyone’s attention but this time they recruited one of music’s biggest and brightest DJ and a Tennis superstar.
DJ Khaled and Venus Williams is prime time in the lime light for Soy Milk’s new “protein powered plant milk” campaign. Both DJ Khaled and Venus Williams got their 15 seconds endorsing the soy products and did what they do best.
First up, Venus Williams got her cameo serving up some heat but in slo-mo all followed by the Soy Milk’s catchy slogan phrase “Do Plants”. Then to finish it all off, they captured a quick scene of her chugging a box of the lavish drink.
DKhaled on the other hand had a little more zing to his commercial!! Mr.305 is not only known for being a consistent hit maker and DJ but he is crowned “King of Snapchat” by many. Soy Milk recognizing his social media talents, so what better way to catch some attention then to blend together a few Snapchat’s of the king himself using some of their products! All followed by a few other clips of Soy milk users, even Venus’ tennis clip was thrown in at the end.
I think Soy Milk made a smart move here. With DJ Khaled behind them, I think this will gain them a couple hundred more customers.
What do you think about the new DJ Khaled endorsement? Comment below!