GUESS WHAT EDM TRIO IS PARTNERING W/ THE BACARDI FAMILY ON THE ‘SOUND OF RUM’ INITIATIVE?!
Today, Mega electronic dance trio Major Lazer is announced to be in partnership with Bacardi on the Sound of Rum initiative. Major Lazer’s Diplo, Walshy Fire, and Jillionaire will be Bacardi’s official Minister of Rum.
While visiting the Bacardi distillery in Puerto Rico, tasting several different blends to get the feel and the energy of their music in a sip of rum, the result is now a limited edition 3-4 year old, Major Lazer Bacardi rum.
Jillionaire talks with Billboard about the partnership.
“I am a conscientious rum drinker, so I was very excited about this,” he tells Billboard. “I come from Trinidad and we drink a lot of rum so it’s cool to work with a brand such as Bacardi — one of the oldest liquor brands in the world. They are a Caribbean brand, they come from the same roots we come from.” He cites his upbringing in Trinidad and Walshy Fire being from Jamaica.
“It’s pretty scientific stuff, it’s not just four Caribbean dudes in a room getting drunk,” laughs Jillionaire. “We tried a bunch of different notes but [the combination] we went with represents the taste and feel of the Caribbean. We did a really good job.”
Diplo’s Mississippi rum punch mix original recipe will also be included on the bottle.
Major Lazer’s responsibilities will be to educate and create awareness on the product…duh! It’ll be easy.
We all know that DJ/producer Swizz Beatz has been a part of the Bacardi family since last summer, and has created a new experience to let consumers play interactive DJ, along with his most successful and well known creation with his The Dean Collection X Bacardi Presents ‘No Commission’.
You will be able to purchase Bacardi Major Lazer limited edition rum on June 15th!!!
I wouldn’t be surprised if Swizz Beatz helped Major Lazer get this deal…