H&M APOLOGIZES AFTER YOUNG BLACK BOY APPEARS IN OFFENSIVE HOODIE ON THEIR U.K. PAGE ONLINE!! [CELEBS REACT]
Major fashion retailer H&M has been in hot water after conducting a photo shoot with a young black boy wearing a green printed hoodie that says “Coolest Monkey In The Jungle” in their latest ad for fall 2018.
After the photo circulated around the internet, social media users such as fashion bloggers, celebrities, political activist, DJs, and such have made it known that this is not cool, period.
#Repost @mrchrisclassic • I made this because I dont wanna see this young King’s face anymore with the shirt he was hired to wear by @hm. I'm almost certain the Persson Family and their $31 Billion wont care in Sweden but… this lil guy will see his pics and the mockery one day because the internet doesnt erase… so I just hope he gets to see this one or any like it that celebrate him. • Thanks, Chris!
Tell @hm they have 12 hours to take. This. DOWN! #boycotthANDm • **UPDATE: I hear folks are questioning the authenticity of the post (you clearly don’t know me…it’s all good). Go ahead and copy and paste this into your browser: http://m2.hm.com/en_gb/productpage.0575530003.html (OR do an internet search “hm monkey jungle black boy”) • FINAL UPDATE: They took it down. I’m still not spending my money there. 🤷🏽♀️
H&M soon apologies right after everyone starts to say it had blatant racial overtone.
“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” H&M spokeswoman Anna Eriksson said, according to CNN. (9News)
H&M joined the list of other major companies that have attached themselves to racist, careless, and/or clueless advertisement. Dove, Kegllogg, Pepsi, and more are all on the list. (TheRoot)
When will companies realize that you shouldn’t do things like this, morally its WRONG, but even for your bottom line you could be taking a big risk, so all I have to say is, ‘know before you go’ with all marketing… unless you’re trying to be in the headlines. Does all press equal good press?