It’s still the top of 2018 and we’ve already lost another quintessential artist within Hip Hop. Craig Mack was an integral part of Bad Boy Records and was there from the beginning. Known for his track “Flava In Ya Ear” we’re sad to say we’ve lost another one at the young age of 46.
People close to him say the Queens native was sick for sometime now and close friend Erick Sermon says he passed from congestive heart failure.
Mack’s “Flava In Ya Ear” was the first single of Diddy’s Bad Boy Records and one of the biggest records of the 90s. It was truly the spark that put the label on the map and was uphill from there.
Not surprisingly enough, the DJs have a lot to say about his passing and memory.
Social media has been flooded with comments on his death and many DJs are in mourning as we lost a critical person in Hip Hop history.
Read the comments from the DJs below!
the 90s era was an enchanted one. as we keep losing the pioneers of what we are today, i am constantly reminded of the incredible times i had growing up, listening to this music. being inspired to be great and having everything to look forward to. the soundtrack of those days got me through. the @badboyent part of that soundtrack started with Craig Mack’s “Flava In Ya Ear”. super sad to hear about his transition. #RIP.
Wow…I'm speechless!!! Rest in Peace..Boyyeee!!! 🙏🏽🙏🏽 #GPRepost #reposter #regram_app @questlove —————— Man. To be In hip hop culture & live past the age of 50 is a fight to the finish for real. All due respect to #CraigMack. For some reason w exception of a RARE few, like #ProtectYaNeck, #ScenarioRemix —maybe #ShutEmDown remix—-I kinda think #FlavaInYaEar was the hip hop freestylers’ 1st viral instrumental choice. I mean there was always the lunchroom desk & beatboxing. But hip hop really didn’t do straight up instrumentals til like—1988/1989 on 12 inches (lots of DUBS, kinda there to assist mc’s in concert spitting verses w vocal guides?) but I’m just saying the weekend Flava came out I NEVER heard a dj play a joint like 7 times in a row (rare times were #RebelWithoutAPause & #IKnowYouGotSoul) but this was different: 1st of all this single slowed the east coast down DRASTICALLY (1987-1993 east coast was HYPED! on 100bpm-115bpm)—-Flavor was the sound of weed. Not the previous panic crack era music. Like 93 bpms—just perfect to kick a Freestyle: sparse in arrangement & foooonky—-it’s weird that the flagship song of such a commercial radio dominated label was one of the grimiest underground joints ever. I was actually in London at the time when dj 279 premiered that joint at a party. He played that instrumental like 20 mins straight and I saw like 9 simultaneous ciphers happening in the club. Man I was jealous of that beat. I know #Juicy wound up the winner in that race but man we cannot forget one of the greatest hip hop single debuts in the culture. That song was the gym routine mc’s brushed their skills on. All due respect to brother Craig Mack w/o him & his cant lose single who knows what empire #BadBoy woulda become. Rest In Peace Boyeeeeee.
Wow!!!! This is sad, i’m at a lost of words,,,, rest in peace big/mack ,,,ironic, they both passed in the same month, a few days apart from each other,,, I knew mac longer than I knew big, Smh. We have to celebrate our heroes while they are here!! it counts when they know they are loved before they leave, don't just wait for the next hit record, appreciate the legacy as well!!! God bless. #kidcapri
1 of the 1st records I purchased from a local record store called Kozy Records in Northwood shopping center back in 1994 was #FlavorInYourEar by this new artist on some record label I never heard of Called #BadBoy .Back then in Bmore Djs ONLY played club music .I had this crazy idea I wanted to try to play a hip hop song & this was the 1st song I tried & it worked 🙏🏽🙏🏽🙏🏽#RipCraigMack “keep kicking that flavor in your ear”
This was terrible news to wake up to. Definitely teared up. Rest peacefully, #CraigMack. @myorr and I just talked about him a few days ago. Life is too precious. My condolences to his family and friends. #FlavaInYaEar was groundbreaking. He ruled the summer of 94! He set off the Bad Boy era with one of the best rap intros ever! #justlikeuniblab You will be missed, boyeee! 📸: @johnnynunez