Roland, the company behind pioneering DJ equipment such as synths and drum machines. Roland & Serato decided to collaborate by creating a Drum machine mixed with a DJ controller, that’s called DJ-808.
They decided to announce it during Roland’s #909day, a 24 hour video streaming event they had a few days ago. Amongst their 30 new products they said they would be coming out with, this product was the one that was reveiled.
According to Serato the DJ 808 is “a professional 4-channel DJ controller with built-in drum sequencing, vocal processing, external instrument connectivity and deep Serato DJ integration,” with features that include “integrated TR-S drum machine offering the iconic 606, 707, 808 and 909 drum sounds in a 16-step sequencer, which can also trigger the newly improved 8-slot Serato DJ Sampler.”