Home DJ 101 (WATCH) 7 MOMENTS WIZ KHALIFA HAS SHOWN US HE’S A MARKETING GENIUS!
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(WATCH) 7 MOMENTS WIZ KHALIFA HAS SHOWN US HE’S A MARKETING GENIUS!

(WATCH) 7 MOMENTS WIZ KHALIFA HAS SHOWN US HE’S A MARKETING GENIUS!
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DJ Daddy Kat, aka Wiz Khalifa, has been sitting on top of mainstream superstar fame since his hit song “Black & Yellow” broke in 2011. Since then, Wiz has maintained a steady, controversy-free lifestyle, while remaining a household name. How does he do this you ask? Well, thanks to Youtube user Brandman SeanTaylor, we figured out 7 moments of complete and utter brand genius that Wiz has managed to master.

Let’s list them out for you:

  1. Brand Consistency
  2. Content Marketing x Lifestyle Branding
  3. Standout Music
  4. Use attention from a free product to advertise another one that costs $
  5. Viral Content
  6. Brand Association (We’re talking that good kush good)
  7. Reinvention to stay relevant

The list above can be a bit difficult to understand, but don’t worry, good ole Brandman blessed us with a video that demonstrates examples along with explanations. See below:

 

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